Nike's new Tennis Classic AC "Mesh Pack", the body of the shoe with hollow nylon mesh, black and brown leather laces collocation pattern material with high permeability in detail, designed to provide enough fresh experience, there are white and obsidian two color version will be officially on sale in April Swiss shop Titolo. The raw
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number: 705426-003"200 for 400", "new 12% off", these rarely appeared in the sports brand discount efforts, but now very popular. Reporters recently visited the market and found that sports brand prices have been "hard" can not get up. A department store in Guangzhou, the venue of the Lining 361 degrees and most of the goods are in the "200 400" promotional activities, the equivalent of playing 50 percent off. 361 and sales staff told reporters that the new products can also call 12% off. And Lining counter, in nearly 100 shoes, there are only less than 10 models, Retro jordans for sale not involved in activities. Trend of its brand Kappa is the whole audience to participate in activities, the reporter saw a lot of when the new season is also among them.
Lining, a local brand discount inventory express consumer trends
Lining, the reporter learned that the trends in the annual report on the express way to discount to eliminate inventory. Li Ningnian said to accelerate the clearance of channel construction.
2011, the number of Lining's factory stores and discount stores reached 269 and 358, 133 and 2010 is almost 180 times the Lining, CEO and President Zhang Zhiyong said that in 2012 cheap jordans online the results of the conference, the retail store discount rate will reach 24%~25%, factory stores and discount stores, discount rate 50%~53%.
and trends in the annual report also admitted that, in order to relieve pressure on the stock, first announced a one-time buyback plan to dealers, 2011 to complete the repurchase price tag of 1 billion 450 million yuan of the total inventory, and through the factory stores and e-commerce to promotional merchandise.
, the main brand Kappa in 2011 sales decreased by 1 billion 538 million yuan to 2 billion 95 million yuan, the main reason for the decrease is due to inv Cheap air jordans for sale entory repurchase operations.
industry insiders believe that the serious discount has affected the value of these sports brands, coupled with the proportion of R & D spending is too small, the domestic sports brand industry has many worries about the future.
foreign brands Adidas, CONVERSE frequency, discount pursuit
in fact, in addition to the domestic sports brand price war, foreign sports brands have not been out of the way. Reporters observed recently, including Nike, Adidas, CONVERSE and other foreign brands are often discounted.
negative layer held a discount exhibition in Tianhe Goldlion buil ding, the reporter saw at the scene before, including Nike, Adidas, CONVERSE and Puma are in the discount 2~5 fold, original price 199 yuan CONVERSE shoes for only 70 yuan, while the Nike style but also the price of 300 yuan, with Tianhe City department store, Grandbuy price tag and shoes, sales staff said that the activity is for inventory clearance, all goods are coming from the formal channels, are authentic. In a more than 300 square meters of the site, with many guest, Mike panic buying 3 pairs of CONVERSE, he told reporters that this brand of less discount, just buy a few pairs of met.
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yesterday, Li Ning Co, China Science and technology announced in Beijing, two ultra high cost smart shoes will be on-line Tmall global exclusive debut in July 28th.
the person in charge of Tmall, in recen cheap foamposites t years the Tmall platform running shoes category growth quickly, 2015 in the sports shoes category sales accounted for is expected to exceed 49%, which means that Tmall sports shoes sold half of running shoes. Tmall hopes to combine with Lining and other high-quality businesses, to provide more rich and intelligent choice for runners, so that running has become a new way of life.
it is understood that the two sole arch implanted wammy smart chip, real-time acquisition of runners related data, relying on the professional data algorithm, put the foot on the ground before and after the state analysis, running frequency monitoring report by millet motion App feedback to consumers, completed the front end runners interact with data analysis, presented to the client report to a social sharing and a series of intelligent running experience. At the same time, battery life is more than 1 years.
learned that Li Ning Co will become Tmall clothing strategic partner, this smart running shoes release is an important part of the two sides in-depth cooperation. Lining and Tmall will try to "experience online and offline purchase" o2o based sales model: since July 20th, the country thousands of stores will become the Lining Chi run interactive experience center, consumers can enjoy professional guidance, participate in interactive online and offline, early adopters experience Lining smart shoes, and by Tmall to complete a key purchase orders.
Li Ning Co founder Lining said, this product release is a milepost company to "Internet plus sports life experience provider". This sales model demonstrates Tmall proprietary platform brand advantage. The company will dig into the big data of Ali, and jointly develop popular elements of the product, in order to meet the needs of consumers accurately.
July 28th, Chun strong smart version of the two version of the red, smart Lining smart shoes at the Tmall global exclusive debut in July 20th, strong Chun intelligent version will be the first pre-sale. These two smart shoes price is very close to the people, strong Chun smart version offer price of 399 yuan, the red hair intelligent version is priced at 199 yuan. According to the introduction, the former is dedicated to providing the runners with the ultimate experience of slowing down, rebounding and stabilizing; the latter's function is to improve the shock and light that the entry-level runners need most.
(global shoe network Seven editor)